2025 Brand of the Year winner, Klay is redefining how one of the world’s oldest materials shows up in modern architecture — and doing it with serious confidence.
We met with Chief Operating Officer, Justin de la Hunt to hear about the moments that shaped Klay’s rise: the bold rebrand, the launch of their concept factory, and the collaborations with architects and designers that continue to stretch what clay can do. From beautifully difficult screen blocks to the appeal of imperfection, this conversation digs into why Klay’s products feel timeless, tactile, and very much of the moment.
